29 July 2009 | Author: Isabelle Guis
When an employee, either on a permanent or frequent basis, works remotely from the same location , we call this location a virtual office and the employee a teleworker or telecommuter. For instance, if during peak season some employees have to work on week-end from home or if during a long medical recovery a person cannot drive to the office they effectively can be considered to be teleworkers. Obviously certain professions are more prone to teleworking than others with the best illustrations being telemarketers, central reservation call centers or order takers.More
3 June 2009 | Author: Isabelle Guis
A recent survey we conducted happens to confirm my last blog introduction statement “While Small and Medium Enterprises (SMEs) are affected by the recession, most of them keep investing in their business and on the top of their investment list is IT”. In this challenging economical situation, SMEs can only afford to spend on business critical assets and for 75% of the small businesses surveyed, that includes their communications system. Unlike larger companies which had more resources and purchased extra capacity on communications system in preparation for future growth, small businesses were more cautious and kept a close eye on...More
7 May 2009 | Author: Isabelle Guis
While Small and Medium Enterprises (SMEs) are affected by the recession, most of them keep investing in their business and on the top of their investment list is IT. At the IDC Direction 09 in March, Ray Boggs and Merle Sandler shared the figure below which highlights that while the SMB IT spending is decreasing it is on average less impacted than the total corporate IT spending.
Source: IDC, Changing SMB Technology Priorities - New Rules for New Opportunities, Doc # DR 2009_LSIS2_RB, March 2009
This is confirmed by a
recent survey from Compass Intelligence published in eWeek stating that “majority of small-business IT buyers have remained positive about their IT spending […], with 42 percent of those surveyed […] expecting to keep their ICT (information and communications technology) spending unchanged in 2009.”
More
2 April 2009 | Author: Isabelle Guis
On Tuesday, during his keynote at Voicecon and as part of the Avaya Aura announcement, Avaya CEO Kevin Kennedy commented that the Time for Innovation was now explaining that Innovation was often given birth during challenging economic times and actually helped economies recover. Being the lead for our marketing activities in the Small and Medium Businesses (SMB) space, I could not help but wonder what would trigger small businesses to embrace innovation in recession times. Are small businesses early adopters? Small businesses are value oriented customers with little time to spend learning about non-business critical IT tools, and even less...More
About Isabelle
Isabelle Guis leads our Avaya Product Marketing and Go-To-Market efforts in the Small & Medium Enterprise space. She focuses on strengthening and expanding our routes to market, and increasing brand recognition and thought leadership with small business owners.
Before joining Avaya, Isabelle Guis led the post-acquisition integration of Airespace with Cisco sales and channel Go-To-Market. She then launched Cisco Motion and created the marketing strategy for Cisco Mobility Solutions, emphasizing Context Aware and Mobile Unified Communications, and the development of Mobility solutions for verticals.
Isabelle also held positions in Nortel's Enterprise and Service Provider divisions of Europe and North America. She holds a Master of Science in Electrical Engineering and Computer Science from Supelec in France, and an MBA from Harvard Business School.
You can tweet with Isabelle @iguis.
